Verónica Villarreal
CEO
I am proudly Mexican. I got married at a very young age, and I am a mother of four wonderful children. I resumed my studies at the age of 36 and was able to graduate with honors. Despite my fears, I dared to look for ways to be self-sufficient. I faced many difficulties and adversities while chasing my dreams, but giving up was never an option, just as my fellow countrymen are doing today in the United States.
With a great deal of effort and determination, I founded my own real estate company in Mexico. I took the first step towards achieving success with dedication and hard work. Helping and giving back to my community is something that is deeply rooted in my heart. Your life's work and passion will always bring wonderful rewards. I hope to be able to support and encourage you on your journey to achieving your dreams.
Jerry Coelho
Co-founder
Third generation agriculturist located in the Central Valley of California; my company is "Tierra Linda Farms". I personally oversee the daily operations of my business, and I specialize in maximizing crop production through advanced tree pruning techniques. I am also a consultant for other agriculturists, supporting Hispanic-speaking companies and labor contractors. Proud father to eight children, and I enjoy the company of my nine grandchildren. I also like to play guitar.
Don Alsup
Co-founder
I have over 40 years of agricultural experience in dairy, poultry, swine, beef, and crops. I completed my term as president of 'Specialty Sales, LLC', a leader in hoof care products and services for over 2.6 million cows on more than 1,000 farms. I hold a degree in Agricultural Economics from California State University, Fresno. I live in California's Central Valley with my three children; I enjoy golf, family time, and traveling.
Greg Petersen
Co-founder
I founded 'Specialty Sales, LLC' in 1998 and led the company as its CEO for 20 years. The company produces automated systems for dairies in the western United States and animal health care products. In 2018, 'Specialty Sales, LLC' was acquired by a private equity firm. I also currently serve on the boards of three other companies.
We are a Mexican financial services company driven by technology that meets the needs of individuals and organizations. We transform your relationship with money into the best experience.
A university with over 15 years of experience, focused on a new generation of young people committed to their future. These are individuals with dreams and aspirations, eager to achieve more and with a strong desire to become entrepreneurs.
