GENERAL OBJECTIVE OF THE CERTIFICATE
To develop effective strategies for marketing and commercial management, employing a critical, comprehensive, and updated understanding of marketing principles. This entails focusing on practical activities related to key concepts, methodologies, strategies, and applications in the commercial field. The goal is to enhance marketing and commercial management skills, facilitating improved decision-making in product and service development and commercialization.
CONTINUING REQUIREMENTS:
To pass with a minimum grade of 8 in the modules completed.
Submit all learning products.
Preparation and presentation of an academic document.
PROFILE OF GRADUATES:
The participant will gain a more strategic and comprehensive overview in marketing management, developing skills in opening business lines and brand growth.
They will develop micro and macro contexts in commercial competencies to enhance decision-making and broaden their market vision.
They will acquire knowledge and tools for planning, organizing, and directing, focusing on the demands of the productive sector.
They will define research methods and market studies, to use the most appropriate data sources and analyze the results, based on the commercial policies and strategies of companies.
They will develop skills in commercial strategies, entrepreneurial focus, market opportunities, negotiation and sales techniques, as well as the implementation of technology with support from digital marketing.
